AP50: An all-in-one printer that embodies the blissful blend of function and aesthetics; an elegant exterior is combined with the print, copy, & scan abilities of a professional printer, allowing the user ultimate flexibility for both work and artistic experience
THE REASONING
Printers often occupy the extremes of the practicality/aesthetics dichotomy; one can rarely, if ever, get a machine that is both professionally capable & appealing to look at. Why not make printers objects individuals would be proud to display? Have consumers reshape their purchase decision from dread for where to put it, to pride in having acquired a beautiful piece of design
THE DESIGN
Seen below, AP50 can easily integrate into any space, offering consumers a print experience that seamlessly complements daily life
With an input storage of half a ream of paper (250 sheets), users are able to print more with less need for refills. Capillary ink storage & oversized cartridges make ink refills easy, infrequent, & more cost effective
INK STORAGE
INK STORAGE
INPUT & OUTPUT TRAYS
INPUT & OUTPUT TRAYS
Scanning documents using the ADF is just as simple. With integrated input & output trays, AP50 can double-sided scan & copy documents up to 35 sheets in size.
ADF SCANNING
ADF SCANNING
ADF OPENING OPERATION
ADF OPENING OPERATION
For detailed scans, the integrated, side-access flatbed allows for scanning of documents up to 11"x14". A push activated control panel maintains AP50's sleek look while providing a simple and comprehensive overview of its capabilities.
CONTROLS EXTENSION (PUSH ACTIVATED)
CONTROLS EXTENSION (PUSH ACTIVATED)
FLATBED EXTENSION (PULL ACTIVATED)
FLATBED EXTENSION (PULL ACTIVATED)
TARGET MARKET
Those who require greater than average print usage, who value practicality, ease of use, and aesthetics equally
AP50 is seen positioned between utilitarian & artistic, reflecting its practicality, and leans towards being Harmonious in design, reflecting the consumer's appreciation of aesthetics 
RESEARCH
Divided Into teams of 3, each team was given a printer to disassemble and tasked to determine not only how a printer functions, but determine which components were most crucial and must be included in our own renditions
Shown: Mason Strange & Myself
Shown: Mason Strange & Myself
Shown: Alyssa Tenny & Mason Strange
Shown: Alyssa Tenny & Mason Strange
Shown: Myself and Alyssa Tenny
Shown: Myself and Alyssa Tenny
Internal Components were the first Constraints to Consider as they would Ultimately inform the final geometry of the outer facade. Previous Hands-On Research & exploration of current products on the market informed their development
INTERNAL COMPONENTS
A preliminary component model, seen below, was created to better understand physical & operational constraints as well as the proposed overall dimensions
OUTER FACADE
Using the internal component model as a template, the outer facade began to take form; a half scale model was carved of foam and used as an underlay for more refined iterations
1/2 Scale Outer Model
1/2 Scale Outer Model
Refined Digital Drawings of Exterior
Refined Digital Drawings of Exterior
Full Scale Exterior Foamcore Model
Full Scale Exterior Foamcore Model
Full Scale CAD Model of Exterior With Working Components
Full Scale CAD Model of Exterior With Working Components
Successive iterations culminated in fully realized physical and computer models, seen above, and ultimately informed the final renders and ad campaign
HUFF - AP50    2022    22 x 16 x 7.5 INCHES    6 WEEKS
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